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Website Strategy & Consulting

"How is our current site performing
and what steps should we be taking to improve?"

Our Website Consultation and Website Strategy services will help you craft a website that supports your business goals and will provide you with a solid foundation during your site development or redesign process.

Website Consultation - Are you looking for feedback on an existing site or guidance in developing your first site? Do you need an objective third-party review of your site to help you make your case internally for a site redesign? A Mousetracks.biz Website Consultation provides an affordable way to obtain professional insights about site effectiveness and usability. 

What's included:

  • Client Survey - First, we will have you complete a questionnaire about your audiences, key messages, marketing activities, and website opinions and requirements. 

  • Initial Meeting - Once we receive your completed survey we'll meet or conference-call for about one hour to review it and discuss your goals and expectations.

  • Website Assessment - We will conduct a basic analysis of your current site and provide you with a written report addressing strengths and weaknesses, strategy, design, navigation, content, technical, and online marketing issues.

  • Consultation - Finally, we'll hold a one-hour consultation to review the findings and discuss next steps you may want to take.

Contact us today to set up your Website Consultation!

Website Strategy - If you've determined it's time to redesign and you're ready to move forward, our Website Strategy Package will get you moving in the right direction. We will help you identify your website strategy, goals, objectives, requirements and content. We work with you to address domain registration and site hosting issues, and guide you in developing an effective Request for Proposal. If you wish, we can also assist with evaluating proposals and selecting a web designer. 

What's included:

  • Client Survey - First, we will have you complete a questionnaire about your audiences, key messages, marketing activities, and website opinions and requirements. 

  • Initial Meeting - Once we receive your completed survey we'll meet or conference-call with your team for about one hour to review it and discuss your goals and expectations.

  • Comprehensive Website Assessment - We will conduct a comprehensive analysis of your current site and provide you with a written report addressing strategy, design, organization and navigation, marketing and communications, search engine optimization, technical review, legal review, and a competitive or industry assessment.

  • Strategic Consultation - Next, we'll hold a follow-up meeting with your team to review the report and refine requirements.

  • Project & Requirements Definition - Over the next 2 to 4 weeks, we will work with you to develop the site architecture and requirements for your new site.

When we're done, you'll have the foundation solidly laid for your new website and will be ready to request proposals from web designers and developers.

Contact us today to discuss your Website Strategy Package!

 

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Last modified: November 18, 2003