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Website Development

Are you are having difficulty setting aside time to manage your site design project? Do other responsibilities on your plate keep pushing your web project to the back burner? Do you lack staff? Are you stuck on getting content written? Do you need help optimizing your site for search engines? Is something else preventing you from moving forward with your web project in a timely and efficient manner? 

Our Website Production & Project Management, Content Development and Online Marketing & Search Engine Optimization services can provide you with the extra set of hands you need to get - and keep - the ball rolling.

Website Production & Project Management - It's often said that "the devil's in the details." That's especially true when developing a website. Managing a website project requires virtually daily interaction with designers, programmers, writers and other team members to stay on target, on time, and on budget. In today's business environment where staffs have been downsized and we're frequently handling a workload that would have been distributed between two or three people a few years ago, managing this level of detail can become overwhelming. 

Mousetracks.biz offers an outsourcing alternative that allows firms to keep costs down without sacrificing quality or efficiency. When you hire Mousetracks.biz as your project manager, we become your right hand. Whether you are working with an in-house design and production team or an outside firm, let us manage the process for you. 

Contact us today to find out how we can help!

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Content Development - Many a website has landed in limbo because content development has stalled. Writing delays and content changes add to scope creep and kill production schedules. And web content that doesn't meet the unique criteria for effective online communication hurts profitability.

Mousetracks.biz can provide you with the professional, targeted content your website needs. 

Contact us today for a solution to your web content needs!

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Online Marketing & Search Engine Optimization - Our focus is on matching your business strategy and marketing niches with a targeted search engine strategy to maximize your exposure to qualified clients.

We use a four-step process to boost your website's online exposure: Discovery, Strategy, Implementation and Measurement.

• Discovery - we work with you to identify the top 5 keywords or key phrases that best match your business strategy and niche. This includes:

  • an initial one-hour consultation;

  • review of your current site analysis records, if available;

  • review of competitors' sites and rankings;

  • interview with key clients to identify their search methods;

  • and an extensive keyword analysis.

• Strategy - once we have agreement on keywords and phrases, Mousetracks.biz will develop a comprehensive written strategy with budget. This includes:

  • additional domain recommendations;

  • title and description meta tags;

  • page content recommendations;

  • link popularity and relevance strategy;

  • additional online marketing opportunities.

• Implementation - Mousetracks.biz will work with you to finalize and implement the optimization, including:

  • working with your staff to implement any proposed changes to file names, HTML code or unique optimized doorway pages;

  • working with your writer to create key-word dense content;

  • manually resubmitting your site to the top search engines and directories.

• Measurement - Once your site has been resubmitted comes the waiting game. It can take anywhere from 2 weeks to 90 days for various engines and directories to refresh their databases, depending upon where in their regular cycle your resubmission lands. During this 90-day period, Mousetracks.biz will provide you with a monthly report of your website rankings for the 5 keywords for which we optimized.

If, within 90 days, you aren't completely satisfied with the changes you've seen in your website's rankings on at least four of the major search providers listed below, we will refund you the money you've paid us.

Over 95% of all people on the Web use these major search engines and directories, so these are the ones we target and track: Google, Overture, Inktomi, HotBot, AltaVista, Open Directory Project, Lycos, Fast/AlltheWeb, Yahoo!, LookSmart, Teoma, and AskJeeves.

Contact us today to find out how we can increase your site's exposure!

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Last modified: November 18, 2003